Black Rifle Coffee Used Conservatives for Profit “I hate racist, Proud Boy-ish people."
Black Rifle Coffee used conservatives for profit “I hate racist, Proud Boy-ish people."
Once again, patriots are learning the hard way that when you tether your identity to a for-profit institution, you’re setting yourself up to be disappointed.
Black Rifle Coffee Company was supposed to be a company that countered the effete stereotypes of other coffee sellers. When Starbucks promised to hire refugees, BRCC pledged to hire veterans. The company ran a promotion donating free bags of coffee to police officers. Its products are adorned in pro-military, pro-police kitsch. Black Rifle was supposed to be the rare company willing to openly market to the majority of America that doesn’t enjoy riots, protesting the flag, 13-year-olds getting castrations or double mastectomies, and every other piece of the ideological package that has become America’s de facto ruling ideology.
“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.” [NY Times]
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Glad to know. The woke [expletive] really pisses me off, I hate pandering Soy Boy-ish people....
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So it’s black rifle communist coffee now? Useless company right up there with the rest of the fake companies. Thought Under Armour was a patriotic company up until they forced their employees to take white privilege classes as mandated in 2020.
