Meta (Facebook) paid GOP consulting firm to push anti-TikTok campaign by branding it a danger to American children and society

Employees with the firm "Targeted Victory" worked to undermine TikTok through a nationwide media and lobbying campaign portraying the fast-growing app, owned by the Beijing-based company ByteDance, as a danger to American children and society, according to internal emails shared with The Washington Post.

"Targeted Victory" pushed local operatives across the country to boost messages calling TikTok a threat to American children. “Dream would be to get stories with headlines like ‘From dances to danger,’ ” one campaign director said.

These bare-knuckle tactics, long commonplace in the world of politics, have become increasingly noticeable within a tech industry where companies vie for cultural relevance and come at a time when Facebook is under pressure to win back young users.

#Facebook #TikTok